Project Childfit Gruppe

I am at the stage of my master's studies and have begun to consider my strategic management thesis. I have heard conflicting theories as to when you should begin brainstorming- some would be the first semester, and others not until you have had more coursework completed. When did you start working on your rs, and do you think that starting earlier would have created a better result? I would be interested in knowing how you juggled between research, the topic of choice, and other academic obligations.